Knowing your customer is a hygiene factor these days. Next you need to deliver on your promises and the expectations of your customer, whether it is the promise of your brand, something very concrete like the delivery time, or being able to infer customer needs and predict the next best offer.
The pandemic and other macro forces are only accelerating the trends we were already seeing in retail; growth of online sales, the need to create intuitive experiences, and increased competition.
This episode explores:
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How data informs customer experience as well as other key business processes
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Using data and AI to address key challenges such as availability
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The importance of making data available to everyone and build a culture of curiosity
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How data teams, with the backing of executives, can truly help the business leverage data, rather than monopolizing data
Some resources to learn more:
Blog:
Announcing
the Informatica Intelligent Data Management Cloud for Retail
E-book:
Rethink
Retail with Seamless, Data-Driven Customer Experiences
Customer story e-book:
Unleashing
the Power of Data
Connect
with Chris on Linkedin