I named this podcast How to Lend Money to Strangers because for the last twenty years that’s exactly what I’ve been trying to do. And although I’ve taken on projects across the credit lifecycle and on three continents, the underlying goal has almost always been to find enough data to turn strangers into customers we can know.
But Craig Smith has deftly flipped this on its head.
With JustLend, he is seeking not to understand strangers better but to lend better to those we already know. He’s reinventing the bank of mum and dad. And it’s easy to see the appeal in that, after all, property ownership remains a key tool for wealth generation but few young buyers have parents who can afford to help all on their own.
In this episode, we talk about lending to connections, the pros and cons, and the steps they’ve taken to optimise the experience.
You can learn more about JustLend at their website, or on Twitter or Instagram
If you have any feedback, questions, or if you would like to participate in the show, please feel free to reach out to me by email at brendan@howtolendmoneytostrangers.show
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