Amazon has recently changed its search algorithm to increase the importance of geo ranking for both SERP ranking and Buy Box percentage. If you have noticed a dip in sales and you cannot identify an apparent reason why geo ranking might be impacting your sales.
While the location of the buyer and the inventory has always been a part of Amazon's algorithm since Amazon rolled out one day, shipping, the importance of the location of the search query has increased. Amazon now looks at the ability to get an item delivered with one-day shipping for both SERP ranking and buy box rotation. This has caused a sub-section of Amazon sellers to have a sudden deceleration in their Amazon sales.
In this episode, Nate and Robyn share about what Geo Ranking is and how it could be affecting your sales on Amazon.
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