How to Make a Boring Topic Fascinating [...

Think your product or company could use a little more sizzle? Meet Hollywood editor Marc Elmer, who helped turn the topic of alligator trappers in the Louisiana bayou into the internationally successful TV show "Swamp People." Episode 83 of The Communication Guys podcast is "How to Make a Boring Topic Fascinating," where Marc explains to the Guys the techniques that Hollywood professionals use to develop a rabid fan base for even the most unexpected topics.