You’ve heard it time and time again: “A jack of all trades is a master of none.” In growing businesses, this phrase has often been taken to heart… from creating highly focused job roles, to identifying a hyper-targeted audience, to putting full investment into a singular product, service, or solution. Business owners are being told to niche down and dominate their lane. Max Lobovsky, the co-Founder and CEO of Formlabs, a company designing high-performance 3D printers for professional use, has a different philosophy. He leads an international team of 600 engineers, designers, and problem-solvers who are transforming the industry — but getting to that point required contrarian thinking every step of the way.
So how did Max and Formlabs think differently? How did Formlabs go to market and produce printers differently than everyone else? And what X factor carried the company from 0 to 100 million? Find out on this episode of Business X Factors.
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