Customers, Business, Emotions, Relationships, Marketing

Summary

A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today’s show.

Interview with Mark Schaefer

You’ll discover:

Mark’s gift for discovering trends in marketing.
The core ideas behind Mark’s new book Marketing Rebellion.
Why marketing is no longer about changing customers’ minds, but is more about coming alongside them and respecting them.
A powerful story about Ivory soap vs. local soap.
Why technology has become the enemy of great marketing.
Mark’s story of being “hugged by a brand”
The constant human truth: people want to be acknowledged and loved.
Why we must make the customer the hero of the story.

Click to Tweet

The practice of #marketing is the intersection of all things human. @markwschaefer
Deep down, we’ve always know that #business is about emotions and relationships. @markwschaefer
The best companies on earth don’t ‘own’ #customers. They own a space and help customers belong there. @markwschaefer

Interview Links

BusinessesGrow.com

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer

Get a free chapter of Marketing Rebellion

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