episode-header-image

Jun 2022

1h 22m

In-Cider Information on the Rumored Appl...

About this episode

Up next

Console Yourself—Your Social Stats Have Arrived to GSC

This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads.Visit us at ... Show More

DMCA TAKEDOWN 🤼 … But Not Really (Kinda)

This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descript ... Show More

STRONG Opinions on Google Ads’ “Strongest Match” Label Tests

This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard ... Show More

Recommended Episodes

Why Marketers are Pulling Back on Virtual Reality

<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More

Their Is No Mistake In This Title.

<p><span>The secret engagement hack that's very counterintuitive. Google's ad revenue is down, while Amazon's is up. Did Bing accidentally leak its new AI-powered search engine? Twitter's company verification will cost your brand thousands. And how one brand is tu ... Show More

The Apple Search Engine

Apple may soon take on Google with its own search engine.

"But Think of the Exposure!..."

<p>TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.</p><p><br></p><p>And on the ad-free Premium Podcast, which you can ... Show More

1,900+ Search Engine Ranking Factors Leaked Online

<p><span>What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram's founders are building a new social media app... The industry holds its breath for Meta's Q4 results... and PayPal launche ... Show More

Your New Reality: VIRTUAL Ads

<p>We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And A ... Show More

Let the Ghoul Times Roll

<p>How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.</p><p ... Show More

An Apple Search Engine?

<p>In today’s episode for 5th October 2023, we explore whether Apple is trying to build its own potent search engine.</p> <p>Talk to Ditto - https://bit.ly/45uvyDL </p>

Why You May Need to Start a WhatsApp Account Soon

<p>New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple's next big removal of marketing data. ... Show More

Another One Bytes The Dust