Tod speaks with Dr. Alex Davidson, author of a research paper published this month in the Journal of Advertising called “How Political Orientation Affects Trust in Search Advertising.”
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Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Aug 19
MSNBC Dumps the Peacock Logo & Job Certs Don’t Actually Pay Off
Episode 651: Neal and Toby chat about MSNBC’s changing of their logo and their name, now MS NOW, part of Comcast’s spin-off of cable channels. And, Soho House, the members-only private club goes…private. Next, non-degree job certifications were very popular during the pandemic ye ... Show More
29m 43s
Apr 2023
The Danger of Digital Marketing Dependence
As a marketer, what is the danger of relying too heavily on digital advertising? Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an overreliance on digital adv ... Show More
21m 37s