We discussed Zélika’s passion for art and how she built a business to boost Latin America’s art industry, despite facing hundreds of "no"s. Zélika stressed the importance of patience and focus, and talked about how to build credibility as a young woman. Though Covid has thrown a wrench in her plans, she’s excited by the opportunity to innovate the fair and keep growing in new ways.
My favorite quote of the episode was: “Everything is negotiable. Everything.”
You can find Zélika at https://zsonamaco.com.
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Thank you,
Rana