From the late 1980s to the early 2000s, companies made the move to create products that were colourless or transparent as it was often equated with purity.
It was called the clear craze and it was first inspired by Ivory soap's "99.44/100% Pure" campaign.
Crystal Pepsi was launched in 1992 with a big splash at Super Bowl 27 in a commercial with Van Halen’s h ... Show More
Jun 17
Introducing "Hostile History"
Since the dawn of time, humanity has been at war. Conflict in one form or another has been part of our existence since we first walked the earth. In this first episode of a four-part series, join military historian David Borys as we travel back in time to Iran, where we chart how ... Show More
42m 45s
Oct 2023
Crystal Pepsi: It's Clear This Ain't Working with Dulcé Sloan | 10
When you think of health and wellness, do you think…clear soda? One Pepsi executive in the 90s was determined to capitalize on the healthier soda trend by releasing Crystal Pepsi, a clear, caffeine-free, lower calorie soda with the same great taste of regular Pepsi. The only issu ... Show More
41m 1s
Dec 2023
Why '90s ads are unforgettable
Maybe she's born with it, maybe it's __________.The best part of waking up, is _______ in your cup!Got ____?If you can identify these brands based on tagline alone, it's possible you... are a 90s kid.The '90s were arguably the peak moment of advertisers trying to make an impressi ... Show More
26m 49s
Jan 2020
Coca-Cola vs Pepsi - La vengeance de l’imitateur | 4
Avec le baby-boom, les consommateurs de Coca-Cola sont balayés par une nouvelle génération : la génération Pepsi ! Les campagnes de publicité, inventives et fraiches de Pepsi font de l'ombre à Coca. Mais, à cause d'un problème d'avion, un publicitaire va trouver, en Irlande, l'in ... Show More
24m 15s