From the late 1980s to the early 2000s, companies made the move to create products that were colourless or transparent as it was often equated with purity.
It was called the clear craze and it was first inspired by Ivory soap's "99.44/100% Pure" campaign.
Crystal Pepsi was launched in 1992 with a big splash at Super Bowl 27 in a commercial with Van Halen’s h ... Show More
Apr 2025
Listen Next - Global National with Dawna Friesen | Arctic sovereignty and security under threat; Like a good neighbour, Yukon is there
The Canadian territories have long been aware of the importance of Canada's Arctic sovereignty and security. Now the rest of the country is starting to pay attention, too. Dawna Friesen reports from Whitehorse on how Russia and China's increased Arctic presence, as well as the un ... Show More
22m 40s
Oct 2023
Crystal Pepsi: It's Clear This Ain't Working with Dulcé Sloan | 10
When you think of health and wellness, do you think…clear soda? One Pepsi executive in the 90s was determined to capitalize on the healthier soda trend by releasing Crystal Pepsi, a clear, caffeine-free, lower calorie soda with the same great taste of regular Pepsi. The only issu ... Show More
41m 1s
Jan 2020
Coca-Cola vs Pepsi - La vengeance de l’imitateur | 4
Avec le baby-boom, les consommateurs de Coca-Cola sont balayés par une nouvelle génération : la génération Pepsi ! Les campagnes de publicité, inventives et fraiches de Pepsi font de l'ombre à Coca. Mais, à cause d'un problème d'avion, un publicitaire va trouver, en Irlande, l'in ... Show More
24m 15s
Feb 2020
Coca-Cola vs Pepsi - Rien n’est sacré | 5
Avec le Pepsi Challenge sous le feu de Coca-Cola, Pepsi a besoin d’une nouvelle campagne publicitaire. L’entreprise fait alors appel à Michael Jackson, la plus grande pop star du monde. Pendant ce temps, Coca-Cola a un nouveau directeur général, qui est convaincu que la formule p ... Show More
27m 2s
Dec 2023
The History of Soda Pop is So Weird, Part Two: Nostalgia is a Heck of a Drug
Once humans nailed down the spicy art of carbonation, they went absolutely bonkers with flavors and gimmicks. While Coca-Cola and Pepsi may be the world's most famous sodas, hundreds of other drinks came and went -- some with a bang of success, and others falling as flat as a day ... Show More
41m 56s