logo
episode-header-image
May 2022
5m 38s

Perfect Marketing Is Now the Exact Oppos...

Gary Vaynerchuk
About this episode

Today's episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or something else. With the global adoption of the internet, marketing has been completely flipped upside down on what is effective. You need to be making as many ads as possible, as specific as possible to certain regions, age groups and demographics then run those tailored ads to the appropriate people. It is a lot harder to make one piece of content resonate with 10 different demographics than it is to make 10 ads resonate for 10 different demographics.


Enjoy! Let me know what you thought.


Check out my new NFT project: veefriends.com

Join the VeeFriends Discord: https://discord.gg/veefriends


Tweet Me! @garyvee

Text Me! 212-931-5731

My Newsletter: garyvee.com/newsletter

Up next
Yesterday
TRAILER: The 2025 Organic Content Strategy That Actually Works
🎧 Gary Vee breaks down how AI is transforming content creation and why most brands will get left behind if they don’t adapt in 2025.👉 Listen to the full episode here:https://open.spotify.com/episode/3RYljjnS3wpJsXNYAEU80b?si=f932557e79ac48c2 
32s
Yesterday
The 2025 Organic Content Strategy That Actually Works
AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what’s working ... Show More
29m 24s
Jul 8
Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business
In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the landscape of marketing and entrepreneurship, and what it really takes to build a business that lasts. Codie challenges Gary in wa ... Show More
1h 15m
Recommended Episodes
May 2022
Perfect Marketing Is Now the Exact Opposite of What It Used to Be
Today's episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the  widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or somethi ... Show More
5m 38s
Aug 2022
How You Can Prepare Your Business for a Web 3.0 World | Meta Marketing Summit
Today's episode of Curse Free GaryVee is a great interview I did at the Meta Marketing Summit! We discussed all things marketing and Web 3! How brands can better connect to audiences in today's day and age, less television creative, more social creative, why quantity is more prov ... Show More
25m 51s
Jul 2021
How Brands Can Properly Capture Attention In Today's Marketing Landscape | AdWeek Asia
Today's episode is an interview I did for Advertising Week Asia. We go in depth on how brands can capture attention in today's landscape, how to leverage tools like TikTok and other social platforms to garner attention, what these new platforms are doing for brands to help them a ... Show More
36m 5s
Jun 2023
463 - The Best way to use Facebook Ads
If you dread making cold calls, then this episode is for you. Facebook has billions of users monthly—so it can be a leads gold mine for your business. Listen to this episode to learn about which types of Facebook ads generate the most prospects, the types of content Facebook user ... Show More
21m 47s
Apr 2023
Marketing Executives React To Hilarious 1980s TV Commercials (#109)
What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ... Show More
30m 6s
Apr 2024
How to Hype Up Your Internal Marketing Efforts (Solo Edition)
Marketing isn’t just for customers. Find out the best ways to hype up your company from within. In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organiza ... Show More
12m 14s
Dec 2022
125 - How To Create A Viral Billboard Campaign
Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital in ... Show More
32m 4s
Feb 2023
TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead?  Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it. Listen in to hear how TV advertising can work ... Show More
14m 5s
Jan 2024
The Marketing Hill Mash: The Customer is Always Right… Right?
Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you sh ... Show More
23 m