Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I put my business decisions through what I call the values-based decision filter, ... Show More
Mar 2
Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished
Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, an ... Show More
6m 18s
Feb 23
The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, ... Show More
5m 7s
Feb 16
Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators
If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. Get the 48-Hour Ad Fix Audit I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ... Show More
7m 2s
Feb 2025
David Heacock: Building Filterbuy
Filterbuy Founder and CEO David Heacock reveals how he built a boring 250m business, the formula for scaling, and why obsession wins. David Heacock is the founder and CEO of Filterbuy, a direct-to-consumer manufacturer of custom air filters that has grown from a family garage ope ... Show More
2h 1m
Oct 2025
Too Many Decisions, Not Enough Clarity
Send a textYou know that feeling when you open your closet and somehow have nothing to wear—even though it's packed full? That's what running your business feels like right now. Not because you lack options, but because you have too many of them.Fresh off our CEO Retreats, I've b ... Show More
26m 7s
Apr 2025
The CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy
Send a textDecision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success.T ... Show More
46m 30s
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to ble ... Show More
1 h
<p class="MsoNormal">Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin.</p> <p class="MsoNormal"><span style= "mso-bookmark: _Hlk160446384;">Show Notes Page:</span> <a href= "https://www.thehowofbusiness.com/526-decision-mak ... Show More
