Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to figure out how to consolidate and best measure our reach. Today we have Omer Latif, ... Show More
Jul 1
Why Agents Will Buy, But Marketing Must Stay Human
A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ... Show More
1h 3m
Jun 17
Why 90% of Your Brain Ignores Ads
What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ... Show More
1h 20m
Jun 3
The SEO Blog Era Is Over. Here's What Replaces It.
Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ... Show More
55m 18s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More
19m 8s
Jun 2024
Effective CTV Ad Targeting & Measurement
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. Howeve ... Show More
27m 20s
Jan 2024
Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. Howeve ... Show More
27m 20s
Jul 2023
The Future of Television Is Here
<p>On today's episode, I sit down with a panel of creators to discuss what's actually happening in the trenches of advertising. I am joined by Frank Cooper who is the global CMO of Visa, Robyn DelMonte of GirlBossTown, Adrienne Lahens who is the global head of operations ... Show More
42m 43s
Feb 2025
YOUR BRAIN ON ADVERTISING
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from ... Show More
31m 54s
<p>🔍 Key topics include:</p><ul><li>What is Connected TV (CTV) and how it differs from OTT</li><li>The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more</li><li>Ad-supported vs. subscription-based streaming: who's winning?</li><li>How high CPMs on ... Show More
