Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to figure out how to consolidate and best measure our reach. Today we have Omer Latif, ... Show More
Aug 12
Build for Community, Not the Playbook
Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More
45m 4s
Jul 29
Spotlight: The 5,000-Year-Old Method of Making People Remember You
How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More
16m 9s
Jul 15
Marketing Has Forgotten What It’s For
Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More
51m 14s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More
19m 8s
Jun 2024
Effective CTV Ad Targeting & Measurement
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. Howeve ... Show More
27m 20s
Jan 2024
Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. Howeve ... Show More
27m 20s
Jul 2023
The Future of Television Is Here
<p>On today's episode, I sit down with a panel of creators to discuss what's actually happening in the trenches of advertising. I am joined by Frank Cooper who is the global CMO of Visa, Robyn DelMonte of GirlBossTown, Adrienne Lahens who is the global head of operations ... Show More
42m 43s
Feb 2025
YOUR BRAIN ON ADVERTISING
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from ... Show More
31m 54s
<p>🔍 Key topics include:</p><ul><li>What is Connected TV (CTV) and how it differs from OTT</li><li>The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more</li><li>Ad-supported vs. subscription-based streaming: who's winning?</li><li>How high CPMs on ... Show More
