Looking to diversify your social advertising? Wondering if TikTok might do the trick but you’re not sure how to get started? To discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works, I interview Maxwell Finn.
Oct 29
Getting YouTube Views Is Changing: What Marketers Need to Know
Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to ... Show More
44m 16s
Oct 22
The Secrets of Human Behavior Applied to Social Ads
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and whe ... Show More
43m 26s
Jul 2025
TikTok Ads 101: The Basics You Need to Know
Thinking about running TikTok ads but not sure where to start? In this intro episode, we’re breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a w ... Show More
15m 32s
Jan 2022
Ep. 87, A Beginners Guide To Mastering TikTok (Part 2), With Maxwell Finn & Molly Pittman
<p class="p1"><span class="s1">If you've only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In Part 1 (Episode 86), Molly and Max talked about what TikTok cares about most, the Apps and reso ... Show More
24m 57s
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
Apr 2021
TikTok's New Music Creative Effects, Its New Video Editor, New Business Features, and More
Explore TikTok changes with Michael Stelzner and TikTok expert, Keenya Kelly. Guest: Keenya Kelly | If you want to go deeper, be sure to check out the Social Media Marketing Society where you’ll get instant access to 140 in-depth marketing workshops, live monthly ongoing training ... Show More
19m 48s
