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Apr 2022
16m 43s

#694: Are You Efficient at Prospecting?

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
About this episode
Send us Fan Mail In this week's episode Bill and Bryan, in a lead-up to a killer live recording we’re doing on May 4th, talk about testing for efficient prospecting. Obviously, a facet of your business is new business development, and you can waste a lot of time doing things that are totally inefficient. This is a good episode if you are in a prospe ... Show More
Up next
Mar 23
Raise Your Prices Without Losing Your Clients
Send us Fan MailA listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B sales: getting commoditized on price.Bill and Bryan tackle both sides of the equation: how to avoid being beaten down on price com ... Show More
15m 57s
Mar 16
Stop Watching the Scoreboard — Start Watching the Inputs
Send a textWe're at the end of Q1 — and Bill and Bryan use a trip to the Pacers game as a launching pad for a conversation about what actually matters when you check the scoreboard.Inspired by Bill Walsh's coaching philosophy and John Wooden's legendary process focus, this episod ... Show More
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Mar 5
Find the Real Pain Behind Every Sales Conversation
Send us Fan MailEvery prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong.In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rarely the real problem, and why it's your job to uncover w ... Show More
4m 39s
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