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Mar 2021
29m 33s

8. Thinking Beyond Interactions: Omnicha...

NIELSEN NORMAN GROUP
About this episode

What does it take to create a great customer experience? As it turns out: a lot more than just a series of great interactions. Kim Salazar, Sr. UX Specialist, shares her expertise on what omnichannel experiences are, why they matter for CX, and how having a mature CX means fundamentally changing how we view and handle UX work.

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