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Mar 2022
21m 22s

Rethinking Storytelling: John Hegarty

Rachel Botsman
About this episode
How does the truth influence great ideas? This week’s Rethink Moment is a marketing masterpiece from 1985: a game-changing Levi’s TV commercial known simply as Laundrette. Rachel is joined by Sir John Hegarty - the creative director behind Laundrette - to think differently about this seminal moment and uncover the power of the truth in storytelling. Watch La ... Show More
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