#1212 Today we're speaking with Ashton and DC, a wife-and-husband combo with a real estate business called REI Remodel. They're creating educational materials for would-be real estate investors, and they also want to build a "club" or community for these folks. As you know, at SPI we're all about the power of community, and I talk with DC and Ashton about the iterative process they can use to know exactly how to build that community. We discuss how they can find and talk to their target audience, to learn about their desires and pain points and how they talk about them, and go from there. Show notes and more at SmartPassiveIncome.com/ap1212.
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