Behavioral scientists have been exploring if — and when — a psychological reset can lead to lasting change. We survey evidence from the London Underground, Major League Baseball, and New Year’s resolutions; we look at accidental fresh starts, forced fresh starts, and fresh starts that backfire. And we wonder: will the pandemic’s end provide the biggest fresh ... Show More
Today
Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)
<p>The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loosen them up. (Part on ... Show More
52m 31s
Nov 14
653. Does Horse Racing Have a Future?
<p>Thoroughbred auction prices keep setting records. But tracks are closing, gambling revenues are falling, and the sport is increasingly reliant on subsidies. Is that the kind of long shot anybody wants? (Part three of a series, “<a href="https://freakonomics.com/the-horse-is-us ... Show More
1h 1m
May 2022
IMAGINABLE: How Anyone Can Predict the Future (Yes, Even You)
In January 2020, when the coronavirus started making headlines around the world, Jane McGonigal’s inbox was flooded with emails from Silicon Valley execs, government officials, and non-profit leaders. They all had the same question: “Jane, didn’t you run a simulation of a respira ... Show More
1h 10m
Apr 2020
Dr. Don Curry M.D., MPH - Ecology of viruses & the reshaping of modern civilization [E134]
We go beyond the present day numbers, stats, and COVID news cycle and we discuss the ecology of viruses and how this crisis is merely a dress rehearsal that will shape society for the next century.We hit on:
The testing needed to pull out of this crisis.
Why countries are respond ... Show More
1h 7m