Human Capital: It’s more valuable than any other investment you have and that’s why we often discuss career development and management on Better Off. If you’re one of the lucky ones like me, then you’re doing what you want to do, but it took me some time to get here… Many of you may want to change careers and do something that’s more in line with your passions. There are those who have been laid off, often after spending several years at the same company, and now suddenly have to launch a job search process. Thankfully we live in a day and age where there’s plenty of career finder and guidance websites available to assist. Enter The Muse, founded in 2011 by Alexandra Cavoulacos and Kathryn Minshew. Alex and Kathryn, both millennials, decided to launch the site after working together in the consulting world and realizing it wasn’t what they wanted out of life. Fast forward to present day -- 50 million people visit The Muse each year to determine what they want to do with their lives. The success and popularity of the site encouraged Alex and Kathryn to write a guidebook for the modern workplace. “The New Rules of Work: The Modern Playbook for Navigating Your Career” is designed to help, whether you are starting out in your career, looking to advance, navigating a mid-career shift or anywhere in between. Through exercises and tips, you will learn: -The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method -The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer. -The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills. Regardless of where you’re at on your career trajectory, you’re bound to find some tips in this book that will help you navigate your professional journey. “Better Off” is sponsored by Betterment. We love feedback so please leave us a rating or review in iTunes. "Better Off" theme music is by Joel Goodman, www.joelgoodman.com. For a recap of every episode, visit https://www.betterment.com/resources/topics/inside-betterment/better-off-podcast/.
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