Dennis Mink, VP of Marketing at Liftoff, details how Marketers should be approaching their mobile app advertising strategies.
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Mar 2021
SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know
In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!) The result? This presents a little hiccup for e ... Show More
36m 58s
Oct 2023
App Optimization Through Experimentation — Hannah Parvaz, Aperture
<p>On the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing spend in November.</p><p><strong>Top Takeaways</strong></p><p>⬇️ <strong>To effectively scale your performance marketing, grasp ... Show More
40m 27s