logo
episode-header-image
Nov 2019
40m 51s

The Art of Direct Response Copy with Gle...

KATE TOON & BELINDA WEAVER
About this episode

Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker.

His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England.

But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us.

Tune in to learn:

  • When you talk about being a direct response copywriter - what do you mean by that?
  • A lot of people assume direct response is all about long copy. Is that true?
  • How do you go about writing a 10,000 word long copy sales letter?
  • Should you handwrite out letters?
  • How can people study direct response?
  • What mistakes do most direct copywriters make?
  • Who have been your biggest influences in your career?
  • What’s the one book you’d recommend all copywriters read?
  • Who was Glenn’s favourite podcast guest?
Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to thatsmekq for their lovely testimonial.

About Glenn

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

Connect with Glenn Useful links

 

Up next
Apr 2020
Copywriting and COVID19
Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music. Lockdown with memberships, communiti ... Show More
49m 48s
Apr 2020
Demystifying Tender Writing with Estelle Fallon
Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often ... Show More
53m 38s
Mar 2020
Medical copywriting unpacked with Nerissa Bentley
How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more i ... Show More
28m 9s
Recommended Episodes
Jan 2024
#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media
How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast an ... Show More
41m 58s
Mar 2024
#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray
My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tr ... Show More
59m 57s
May 2025
Influencers Vs. Advocates - Building Brand Advocacy
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that's reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What make ... Show More
36m 35s
Feb 2025
Stop Overthinking and Start Creating More Music! Avoid This Common Trap!
Send me a text messageGet your free copy of my new guide, "The IMPACT Formula: 6 Steps to Grow an Audience, Make an Impact, and Leave a Legacy" at https://BobBakerInspiration.com/impactAre you overthinking your creative projects, business ideas, or life decisions? In this episode ... Show More
10m 35s
Sep 2023
DBE 0138: How to Monetize Your Podcast and Build an Engaged Community with Kacia Ghetmiri
In this episode of the Digital Business Evolution podcast, Jess is joined by the amazing Kacia Ghetmiri! Get ready for a juicy episode all about tactical ways to engage with your community, why quitting is not a bad thing, and monetizing your podcast. Kacia explores how to effect ... Show More
1h 12m
Sep 4
Amy Hayes Proves Referrals Beat Social Media Marketing
Send us a textShow Notes: How to Build Premium Services Without the Premium HeadachesWhat if everything you've been told about raising your rates is backwards?Amy Hayes, founder of The Global Creator, spent a decade building a design business that runs almost entirely on referral ... Show More
47m 16s
Nov 2022
Hala Taha: How I Built A Personal Brand And Massive Following On LinkedIn and YAP Podcast (Creative Counsel Podcast)
The podcast world has blown up over the past decade, so the rules for podcasting have changed rapidly and significantly. How can a strong personal brand and social media presence improve your chances of gaining a large podcast following? Good news - The Podcast Princess has the a ... Show More
53m 29s
Feb 2025
#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters
Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalize ... Show More
36m 56s
Jul 2025
Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
<p>Exciting news, Hero Makers! We're sharing a new episode of <em>Why That Worked – Presented by StoryBrand.AI,</em> with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those ins ... Show More
45m 8s
Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s