Will Ahmed sits down with Joe Bullmore of the Gentleman's Journal podcast to discuss everything about WHOOP and our journey over the last decade. This conversation is a deep dive on entrepreneurship, the future of wearable technology, and exactly how WHOOP is trying to unlock human performance. Will and Joe discuss the origin of WHOOP (4:16), believing in yo ... Show More
Jul 2025
The Metrics That Matter: Whoop Founder Will Ahmed On Why Most People Get Fitness Wrong, Why Recovery Beats Intensity, & The Science of Human Potential
Will Ahmed is the founder and CEO of Whoop, the wearable device that's quietly revolutionizing how elite athletes and everyday people optimize their bodies. This conversation explores Will’s journey from overtrained college athlete to building a multibillion-dollar company by cra ... Show More
1h 58m
Jun 2021
Will Ahmed - Optimizing Human Performance – [Founder’s Field Guide, EP. 39]
My guest today is Will Ahmed, founder of fitness wearable company WHOOP. What started as a business plan in 2011 has evolved into the 24/7 health-tracking device you’ll often see on athletes across professional sports. During our conversation, Will and I discuss how his own backs ... Show More
1h 14m
Nov 2022
E001 - Will Ahmed (Whoop Founder): How I Grew a Multi-Billion Dollar Company From Nothing
In this introductory episode, I had the pleasure of conversing with Will Ahmed, the CEO of health & fitness monitoring brand ‘WHOOP’. The Whoop strap, renowned for its technology in analysing core health metrics, has become a mainstay in an athletes’ recovery regime owing to ... Show More
1h 4m
Oct 2021
E86 - Will Ahmed: How combining intensity, humility and passion can build a multi-billion dollar business.
<p>Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he coul ... Show More
1h 29m
May 2025
The Downfall Of CrossFit & The Future Of Fitness - Will Ahmed - #943
Will Ahmed is an entrepreneur, founder, and CEO of WHOOP. Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without lettin ... Show More
1h 54m
Nov 2024
Building Whoop, Battling Bankruptcy, Sleep Stages & Cristiano Ronaldo Collab | Will Ahmed 127
Will Ahmed, CEO & founder of WHOOP, shares his journey from a driven college athlete grappling with the demands of intense training to creating a wearable that empowers users to track recovery, sleep, and performance. Will opens up about the mission at WHOOP to empower individual ... Show More
55m 51s
Aug 2024
Flashback: Why Failure is a Path to Progress, with Will Ahmed of WHOOP
As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduatin ... Show More
42m 40s
Mar 2024
Will Ahmed (Whoop founder) on building a multi-billion dollar business - Handpicked
<p>In this episode, Jake handpicks one of his favourite episodes with Whoop Founder and CEO, Will Ahmed. </p><br><p>Jake and Damian reflect on the key lessons from Will’s episode, including how to manage having multiple big goals and the challenges of building a 3.6 billion dolla ... Show More
20m 40s
May 2024
Ep. 88 The Grit It Takes To Turn Your Idea Into A Billion Dollar Reality With Whoop's Will Ahmed
I don’t want to offend the other guests, but Will Ahmed might be the most impressive guest we’ve ever had on this podcast. Aged just 22, whilst still a student at Harvard, he founded Whoop, a wearable health tracker that measures the minutiae of your heart rate data to give you i ... Show More
1h 12m