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[03:30] A recap of The Dorito Effect
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[6:50] Mark's new book: The End of Craving
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[11:50] The pellagra epidemic
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[18:50] The brain's starring role in weight loss
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[21:35] The science behind craving
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[24:50] The truth about dopamine & food
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[29:20] What causes us to WANT more food?
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[33:20] Is sweetness an arbitrary sensation?
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[36:10] How uncertainty affects our brain
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[40:50] Does food insecurity cause us to eat more?
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[43:50] How we've overlooked the experience of eating
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[44:30] Is arguing about macronutrients a waste of time?
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[51:50] Changing the conversation on diet
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[57:50] Deliciousness isn't the enemy
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[1:00:20] What we can learn from animals & scurvy
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[1:02:50] Did enrichment & fortification make obesity worse?
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[1:06:50] How we can learn from fattening livestock
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[1:10:00] Why companies are incentivized to fortify food
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[1:12:50] The recipe for everlasting hunger – eating light
