We all want some kind of change. But for most of us, there is a painful gap between what people want and what they actually do. If you have attempted to do something different in the past and haven't seen the results, you've probably figured out by now that change is hard.
If you tried to put together a chest of drawers with faulty instructions and parts missing, you would feel frustrated. But you probably wouldn't blame yourself. You would blame the manufacturer instead. Similarly, any habits you’re not happy with aren’t entirely your fault, you just haven't yet been taught how to effectively change your behaviour.
BJ Fogg's behaviour model boils any action down to three simple components: Motivation, Ability, Prompt. B=MAP is the combination lock to install long term habits.
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