Here's a quick breakdown of the cool things I witnessed at a recent fundraiser for my boys' wrestling team and how these salesmanship and marketing strategies can be applied to your business:
1. Building Rapport Quickly:
- The auctioneers started by sharing personal stories and jokes to build rapport with the audience, making them more receptive to the sa ... Show More
Jun 15
The Propaganda Playbook: AI Politics (Spencer Pratt Spent $0 on AI Ads. Will He Beat the Mayor of LA?) - #Marketing - Ep. 132
Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than the entire campaign of the sitting mayor of Los Angeles, who’s backed by hundreds of millions of dollars. The ... Show More
10m 30s
Jun 8
The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) - #Marketing - Ep. 131
In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. Three weeks ago it was hantavirus. The CDC says the risk to Americans is extremely low. The WHO went on camera ... Show More
10m 8s
Jun 1
The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130
A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — ... Show More
15m 8s
Aug 2014
Work Your Way In Vs. Buy Your Way In
The easy way to get to the top. ---Transcript--- Hey, everyone. This is Russell Brunson, and I want to welcome you to “Marketing in Your Car.” Hey everyone. I’m heading back from the gym right now, and I just had a quick thought. Because the drive from my gym to my house is even ... Show More
5m 36s
Oct 2014
The Big Difference Between Sales and Branding
<p> #QOTD: What will the results of the Jets-Lions game be?</p>
<p>Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand i ... Show More
7m 48s
<p>When things get busy, it’s sometimes easy to forget that being in business is about making money. </p>
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<p>So here is your reminder to get into the money-making mentality this week. </p>
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<p>Because sometimes we forget. Social media is fantastic, and engaging c ... Show More
