“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera
Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him.
Establishment media (and big advertisers) have long misunderstood tha ... Show More
Oct 8
"Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing
This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.Before launching his own consulting business, Lex played a part in ... Show More
51m 44s
Oct 1
Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas
Finally, some insights brand builders and performance marketers can agree on.We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their w ... Show More
39m 35s
Dec 2022
HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo
It was a love for Ricky Martin that started it all...Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was. Beatriz ... Show More
37m 27s
Aug 2020
Laura Gómez, "Inventing Latinos: A New Story of American Racism" (The New Press, 2020)
Latinos have long influenced everything from electoral politics to popular culture, yet many people instinctively regard them as recent immigrants rather than a longstanding racial group. In Inventing Latinos: A New Story of American Racism (The New Press, 2020), Laura Gómez, a l ... Show More
1h 3m
May 2023
John Leguizamo Auditioning as a Latino Actor | Diane Guerrero | Princess Nokia
John Leguizamo has heard it all trying to make it as a Latino actor in Hollywood: "too Latino," "not Latino enough," "Latinos don't watch other Latinos." Step inside one of his auditions and hear the craziness for yourself. Then actor and activist, Diane Guerrero, talks about the ... Show More
25m 50s
Oct 2023
My Cultura Conversations: Our Voices, Our Stories, Our Experiences
Wilmer Valderrama is joined by actors Adam Rodriguez, Stephanie Beatriz, and Overcomfort Podcast host Jenicka Lopez for a heartfelt and insightful conversation on Latinidad. Listen as the group share their memories on growing up in a Latino household, their experiences with learn ... Show More
41m 33s