“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera
Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him.
Establishment media (and big advertisers) have long misunderstood tha ... Show More
Jul 29
An AMP Accords Deep Dive with James Cridland
Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords.Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Crid ... Show More
40m 34s
Jul 15
The CMO Hot Seat: Zoom's Kim Storin On 5 Major Challenges And How To Fix Them
One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that’s what.Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road) joins a panel of experts to solve every marketi ... Show More
57m 4s
Jul 1
Ad Infinitum S4E04: Femfinitum with Team Oxford Road on Women, Work, & Ads That Actually Work
Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet. On thi ... Show More
1h 15m
Nov 2021
The King of Miami Dr. Jorge Valdes Tells All - Behind NETFLIX Series 'Cocaine Cowboys'
<p>Patrick Bet-David sits down with Jorge Valdez. Dr. Jorge L. Valdes is a bilingual (English and Spanish speaking) Cuban-American Ex-Narco, Ex-Con, entrepreneur, motivational speaker, and author.</p>
<p>Watch the video here: <a href="">https://youtu.be/T7E0EA1mOc4</a></p>
<p>Rec ... Show More
1h 36m
Aug 2023
Lost In Translation? Marketing To Spanish Speaking Communities
Is your marketing missing a key component, say, a way to reach Spanish speaking audiences? Many attorneys miss a large segment of their community that wants legal services, if only they would reach out. Guest Hugo Gomez founded and leads Abogados Now, a digital marketing company ... Show More
31m 29s
Aug 2024
On the Success and Entrepreneurial Spirit of the Latino Community
Darrel Hackett, U.S. Chief Executive Officer, BMO Financial Group, and Martin Cabrera, CEO and Founder of Cabrera Capital, sat down to discuss Cabrera’s journey as an entrepreneur and what he thinks the Latino community can do to succeed.
16m 59s