“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera
Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him.
Establishment media (and big advertisers) have long misunderstood tha ... Show More
Sep 9
Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable.At this year’s CAO Summit, Conor Doy ... Show More
28m 46s
Sep 2
Dhar Mann and MrBallen on What Creators Want From Brands
Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. .At Oxford Road’s CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses of the creat ... Show More
42m 43s
Nov 2021
The King of Miami Dr. Jorge Valdes Tells All - Behind NETFLIX Series 'Cocaine Cowboys'
<p>Patrick Bet-David sits down with Jorge Valdez. Dr. Jorge L. Valdes is a bilingual (English and Spanish speaking) Cuban-American Ex-Narco, Ex-Con, entrepreneur, motivational speaker, and author.</p>
<p>Watch the video here: <a href="">https://youtu.be/T7E0EA1mOc4</a></p>
<p>Rec ... Show More
1h 36m
Aug 2023
Lost In Translation? Marketing To Spanish Speaking Communities
Is your marketing missing a key component, say, a way to reach Spanish speaking audiences? Many attorneys miss a large segment of their community that wants legal services, if only they would reach out. Guest Hugo Gomez founded and leads Abogados Now, a digital marketing company ... Show More
31m 29s
Aug 2024
On the Success and Entrepreneurial Spirit of the Latino Community
Darrel Hackett, U.S. Chief Executive Officer, BMO Financial Group, and Martin Cabrera, CEO and Founder of Cabrera Capital, sat down to discuss Cabrera’s journey as an entrepreneur and what he thinks the Latino community can do to succeed.
16m 59s