“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera
Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him.
Establishment media (and big advertisers) have long misunderstood tha ... Show More
Today
A Search for the Truth: Multichannel Rankings, PodScribe Report, and ChatGPT Ads
When do ads build trust and when do they break it? That’s the question at the center of this week’s Media Roundtable: Industry Edition.Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strat ... Show More
38m 27s
Jan 28
No Algorithm, No Problem: Inside the Top Performing Self-Improvement Podcast That Didn't Chase Growth
Imagine you’re the best at what you do… and you didn’t realize it until now.In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast).Gina’s podcast is a quiet powerhouse ... Show More
43m 2s
Jan 21
The Podcast Princess Diaries: Inside Hala Taha’s Performance Playbook
What happens when a podcasting powerhouse is also an elite marketer?Find out in a creator spotlight episode of Media Roundtable: Special Edition.This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of ... Show More
55m 2s
Dec 2022
HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo
<p>It was a love for Ricky Martin that started it all...</p><p>Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was ... Show More
37m 27s
Aug 2020
Laura Gómez, "Inventing Latinos: A New Story of American Racism" (The New Press, 2020)
Latinos have long influenced everything from electoral politics to popular culture, yet many people instinctively regard them as recent immigrants rather than a longstanding racial group. In Inventing Latinos: A New Story of American Racism (The New Press, 2020), Laura Gómez, a l ... Show More
1h 3m
May 2023
John Leguizamo Auditioning as a Latino Actor | Diane Guerrero | Princess Nokia
John Leguizamo has heard it all trying to make it as a Latino actor in Hollywood: "too Latino," "not Latino enough," "Latinos don't watch other Latinos." Step inside one of his auditions and hear the craziness for yourself. Then actor and activist, Diane Guerrero, talks about the ... Show More
28m 19s