“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera
Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him.
Establishment media (and big advertisers) have long misunderstood tha ... Show More
May 28
Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?
For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work?No ... Show More
51m 1s
May 20
Mental Health, a Bill of Rights, Fair Labor: How Shira Lazar is Helping to Organize the Creator Economy
The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making su ... Show More
51m 37s
Dec 2022
HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo
<p>It was a love for Ricky Martin that started it all...</p><p>Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was ... Show More
37m 27s
Aug 2020
Laura Gómez, "Inventing Latinos: A New Story of American Racism" (The New Press, 2020)
Latinos have long influenced everything from electoral politics to popular culture, yet many people instinctively regard them as recent immigrants rather than a longstanding racial group. In Inventing Latinos: A New Story of American Racism (The New Press, 2020), Laura Gómez, a l ... Show More
1h 3m
May 2023
John Leguizamo Auditioning as a Latino Actor | Diane Guerrero | Princess Nokia
John Leguizamo has heard it all trying to make it as a Latino actor in Hollywood: "too Latino," "not Latino enough," "Latinos don't watch other Latinos." Step inside one of his auditions and hear the craziness for yourself. Then actor and activist, Diane Guerrero, talks about the ... Show More
28m 19s