logo
episode-header-image
Nov 2021
26m 50s

Ep. 79, The Key To Marketing Success (Ma...

SMART MARKETER
About this episode

In this episode, our host John Grimshaw unpacks what’s underneath every struggling strategy and every burned-out marketer. There’s a missing piece that will make all the difference, and that piece is your ‘Offer.’ So if you’re overwhelmed or feeling stuck, tune in to hear exactly what you need to do next. 

Be sure to give us a Five-Star Review when you apply what you learn and it works!

Essentially, an offer is made up of five things: A product or service plus specificity, plus relevance, a transformation, and finally, a reason to act now. When you add all five of those things together, you go from having a product that’s sitting on a sales page to An Offer.” John Grimshaw.

YOUR ENGAGEMENT MATTERS!

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…

Serve the World Unselfishly and Profit

Links:

Expanded Show Notes, https://smartmarketer.com/blog/

Smart Marketer, Start Here: https://smartmarketer.com/

Up next
Yesterday
Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead)
Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead) Meta just launched its biggest algorithm update in years! If your ads started tanking in August, Andromeda could be the reason. In this game-changing episode, Smart Marketer’s ... Show More
12m 57s
Oct 1
Episode 239: Protecting Your Brand in 2025 – SMS Compliance, Copycat Stores & Strategic Defense
Ep. 239: Protecting Your Brand in 2025 – SMS Compliance, Copycat Stores & Strategic Defense Episode Description What happens when a new law could cost you $10K… or worse, someone clones your website and starts stealing your customers? In this exclusive Mentor Table session, John ... Show More
22m 57s
Sep 24
Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone
Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone Episode Description Want to crush Q4 this year? 💥 In this special webinar replay, John Grimshaw (Smart Marketer CMO), Ezra Firestone, and Greg from Omnisend reveal their proven 2025 Blac ... Show More
1h 25m
Recommended Episodes
Jun 2021
Episode 477: 3 Things 7-Figure Digital CEOs Do Differently
If you’re an online entrepreneur that’s looking to scale your business to 7-figures, there are certain things you must do to get there. In today’s episode, we share 3 of the big ones, and by shifting your focus to them you will see massive growth in your business! If this episode ... Show More
1h 4m
May 2023
Episode 611: 15 Principles of Online Marketing You MUST Master If You Want to Sell (PART ONE)
We are so excited to bring you this very special episode, which is Part 1 of 2 in a series showcasing the 15 most powerful principles that I’ve used in marketing. Pay close attention, because what we share in this episode is fundamental to crafting your message, fine-tuning your ... Show More
1h 8m
Sep 2023
5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understandin ... Show More
31m 43s
Oct 2022
#504: Understanding and Using Stocks to Support Your Entrepreneurial Journey with Teri Ijeoma
Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life an ... Show More
51m 46s
Jun 2023
#581: Create A Profitable Business That Keeps Growing Even When You’re Offline With Steph Taylor
Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click ... Show More
47m 2s
Mar 2024
Will AI Automate 95% Of What Marketers Do?
Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote ... Show More
35m 24s
Mar 2024
I Used ChatGPT To Create A Marketing Plan In 30 Minutes
Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with th ... Show More
44m 31s
Feb 2024
How do you build an organic marketing engine for your business? (#197)
Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions. Mentions Facebook https://www.facebo ... Show More
43m 34s
Feb 2019
Episode 233: I’m Going ALL IN On These 5 Things #BizTipFriday
Are there areas in your business that you’re going ALL IN on? That’s good, because that’s where you’ll see the most growth, and in today’s episode, I’ll be sharing the 5 areas of focus that will be making the most difference for us in 2019!  Are you ready to create your Business ... Show More
27m 29s
Oct 2022
#505: The Beauty Of Finding Purpose Outside Of Work
Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click ... Show More
18m 55s