Nov 2018
Apple Abandons the Mass Market, as the iPhone Turns Luxury
Big companies attract big attention, and none quite as much as Apple. Its quarterly reports have become something of a collective soothsaying moment for stock markets and the tech industry, and so Thursday’s report garnered its usual share of outsized attention. WIRED Opinion Abo ... Show More
5m 36s
Apr 2024
380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
<p dir="ltr">In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing ... Show More
36m 19s
Sep 17
Niels B. Christiansen: Leading LEGO, Competing in the Digital Age, and Shaping Creative Minds
How do you build bridges between generations? Nicolai Tangen sits down with Niels B. Christiansen, CEO of LEGO, to explore the building blocks of this remarkable Danish company. They discuss how LEGO competes for children's time in our digital age, the risks and rewards of rapid ... Show More
52m 34s