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Oct 2021
26m 31s

SaaStr 487: How Community-Led Growth Dri...

SAASTR
About this episode

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they're essential for building a successful business that will thrive for years to come.

Blog post and video: https://www.saastr.com/how-community-led-growth-drives-product-led-growth/

Sponsors:

https://shortcut.com/saastr

https://www.litmus.com/saastr

https://www.ontheclock.com/

 

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