In this episode, I share how much money a podcast can make with 300,000 downloads.
Go to https://www.erafael.com/ if you want my help, coaching or mentorship :)
How much money does a podcast with over 300,000 downloads make? Now actually closer to 400,000 downloads!
But I also want to share the greatest lessons I learned along the way of growing a podcast and hopefully they can be helpful to you on your journey!
For context: I’m in the self-improvement and entrepreneurship niche, so that’s how my podcast is positioned.
The three main stages I’ll be covering:
1. Optimizing Your Podcast
2. Growing an Audience
3. Monetizing With Offers
STAGE 1: PODCAST SEO AND RANKING YOUR PODCAST
I assume you have a business or niche you can talk about. But among 1.5 Million Podcasts, how will people find yours?
Podcast Search Engine Optimization (SEO) is one of the answers.
When a person searches for a topic, a search engine will decide whether your podcast shows up or not.
Different podcast platforms (Spotify, Apple) have their own search engines. They are like Google but much simpler. They track two things; Keywords and Reviews.
To optimize your podcast for keywords, set-up these three keys:
Podcast Name: The name of your Podcast should be specific. Something like “Rafael’s Talk Show” is too generic. Plus, it’s better to add a popular keyword from your industry. For example, “Marketing With Rafael” is more specific and it uses a trending keyword. Be creative. Don’t stress too much on this. You can always change the name later on.
Episode Titles: People will rarely find you through your name. Most people search for a specific question when they look for podcasts. You have to write a title that answers their question. Example: “Guided Meditation For Boosting Your Confidence”. It’s a good title for someone who was asking “How to become confident?”. Like the name, be sure to add trending keywords from your topic into the episode title.
Description: When someone finds your episode, they will read your description. Before pressing play, they will see if your episode covers what they want to hear. I follow the same rules as Youtube for a description. A short summary that tells people and the search engine what the episode will be about.
STAGE 2: GROWING AN AUDIENCE
So you hear all these crazy stats about total downloads and might start wondering "how'd you get those numbers, Rafa?"
The answer is collaborations and interviews. You need to get into podcasts of people who already have the listeners you want. And it’s actually not that difficult.
Like you, everybody has to create content. Bringing in a good guest eases that burden.
But, you have to show your credibility in the industry. If you are a marketing agency, then showcase clients served or years in business.
Plus, start posting episodes. Even if they get zero-listens. The more you post, the more credible and committed you will appear.
When looking for podcasts to get featured on, look for the ones that are within your reach.
Someone with 2k-5k followers is more approachable than the 100k one. Make a list and reach out to one a day.
#Podcast #PodcastTips #MakeMoneyWithYourPodcast #PodcastMoney #SelfImprovement #PersonalDevelopment #Motivation #SelfHelp
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