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Four Actionable Takeaways:
* Segment your cadences based on industry / persona to further personalize.
* Target multiple departments of your prospect’s business. Don’t just stop when you reach one.
* Always be prepared to “give” with an initial theory on the prospect’s pai ... Show More
Jan 2025
Where Sales and Brand Marketing Intersect
ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Thom ... Show More
36m 58s
Sep 2020
Playbook 2: How to be a machine
Every 10th episode, we tear down one topic. This is how to be a machine: you’ll never make the “no time to prospect” excuse again.
FOUR ACTIONABLE TAKEAWAYS
Morning routine: Wake up, make the bed, read, exercise, start on your terms.
Plan your attack: 8-3 are your golden hours, 3 ... Show More
26m 57s
Dec 2020
Playbook 3: Mastering negotiation
Every 10th episode, we tear down one topic. This is how to master negotiation.
FOUR ACTIONABLE TAKEAWAYS
Set expectations with the Upfront Contract - pricing should be determined after your discovery, not before
Price is based on internal (timeline, pain points) and external fact ... Show More
28m 23s
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
<h3>Strategic Targeting</h3> <ol> <li>🎯 Target <strong>high-level executives</strong> like directors, VPs, and CEOs as they are typically <strong>more open to new ideas</strong> and <strong>willing to listen</strong>, despite being harder to reach.<br /> <br /></li> <li>🧠 Creat ... Show More
