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Sep 2021
20m 35s

#668: Your Message Might Need Some Work

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
About this episode
Send us a text In this episode, Bill relays a story of one of his new clients who has asked for help on messaging. They sell a very complex solution to a large group of people in a long selling cycle. He is struggling with how to craft his message so that it’s compelling to the prospect. Bill and Bryan give you a handful of ideas on what to do and ... Show More
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