Myth Buster: FreshBooks’ Paul Cowan Debu...

<p>The brands everyone talks about are not the safest ones. They are the bold ones.</p><p>And few people understand that better than Nick Tran.</p><p>The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built ... Show More

<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More

<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More

<p><em>Myths of Marketing: Banish the Misconceptions and Become a Great Marketer</em> by Grant Leboff</p> <p><span style="font-weight: 400;">It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marke ... Show More

<p><span>Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “</span><a href="https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306401" rel="nofol ... Show More

<p>Help us deliver even more value each episode by completing our Hero Maker survey at <em><a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a></em>. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it w ... Show More

The DTC revolution can’t be ignored. Everywhere you look there are companies old and new reimagining the commerce experience and bringing more choice directly to the consumer. This is happening in every industry, including one you might not always think about — the funeral indust ... Show More

The Beatles told us that All You Need Is Love. Howard Tiersky says the same thing — but he’s talking about brands, not the whole of human existence. Howard is the CEO of FROM, The Digital Transformation Agency, which has helped brands such as Mattel, Barnes & Noble Education, Mal ... Show More

<p>Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get ... Show More

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in this upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your cus ... Show More

Are you tired of the same old tactics falling flat in your sales discovery calls? Everyone wants to make a sale, but too often, the approach is to pitch the product or service right out of the gate. Is there a better way to connect with your prospects and truly understand their n ... Show More

Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story.  Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day ... Show More

<p><em><strong>Lean Marketing: More leads. More profit. Less marketing.</strong></em> by Allan Dib</p> <p>ABOUT THE BOOK:</p> <p><strong>Bigger Results with Less Marketing</strong></p> <p>You keep being told to do more marketing — more complex, more aggressive, and more expensive ... Show More