If you're like Erik then you likely have a lot of information about the company in your head that others in the company need to know about. Erik has written that information down in two separate documents.
First, there's The Company Cheatsheet which is shared with all employees. It includes things like the company's pitch - what we say to people to explain ... Show More
Oct 2019
Wasting Money Advertising in the Virginian-Pilot
Many years ago when Erik and his wife owned a bakery, they were pretty unsure of how to go about advertising. They tried different things: coupons, running ads in the paper, he even applied for co-op dollars to offset advertising.
Facebook advertising was really successful becaus ... Show More
4m 30s
Sep 2024
380. Marketing Insights with Scott Harkey
In this episode, we are bringing you an exclusive interview from our latest Metrix Masterminds event. Brian sat down with Scott Harkey, the innovative leader behind the Harkey Group, one of the top marketing firms in the industry. Scott shared valuable insights into the strategie ... Show More
16m 46s
Aug 2024
Got Business Problems? Just Talk to Your Customers | Ep 747
"At the end of the day, your customers are the people you serve and they have all the information you need to make your product better." In this episode, Alex (@AlexHormozi) explains the importance of a direct line of communication to your customers to improve your sales, marketi ... Show More
6m 39s
Sep 2024
Enhancing Customer Service and Privacy
Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under he ... Show More
34m 10s
Apr 15
How An Online Marketer Raised $100M For His Business | Brian Moran
In this episode of The Wealthy Way podcast, I sit down with Brian Moran, the founder of SamCart, an eCommerce platform that helps business owners sell products, maximize profits, and build long-term customer relationships.
We dive into Brian's journey, the birth of SamCart, ... Show More
1h 37m
Mar 2024
When Scaling Your Start-Up, Don’t Lose What Makes It Special
So, you’ve successfully scaled your start-up and you’re growing into a mature company. What, if anything, should you retain from those early days? Harvard Business School professor Ranjay Gulati says the most successful organizations have one thing in common: a soul. “Soul” goes ... Show More
26m 57s
Oct 2024
Navigating Trust Issues in Business
Welcome to another insightful episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a thought-provoking conversation with leadership engagement expert Chad Brown. Chad, who has a rich background in developing leaders for brands like Lululemo ... Show More
33m 18s
Nov 2024
Building High-Performing Teams and Inclusive HR Communities with Erich Kurschat
The guest this time is Erich Kurschat, the owner of Harmony Insights LLC, a company that helps companies and consultants build high-performing teams and revenue streams around the Everything DiSC® and The Five Behaviors® assessments. He is also the founder of HRHotSeat, an inclus ... Show More
15m 54s