If you're like Erik then you likely have a lot of information about the company in your head that others in the company need to know about. Erik has written that information down in two separate documents.
First, there's The Company Cheatsheet which is shared with all employees. It includes things like the company's pitch - what we say to people to explain ... Show More
Oct 2019
Wasting Money Advertising in the Virginian-Pilot
Many years ago when Erik and his wife owned a bakery, they were pretty unsure of how to go about advertising. They tried different things: coupons, running ads in the paper, he even applied for co-op dollars to offset advertising.
Facebook advertising was really successful becaus ... Show More
4m 30s
Jul 2022
914. Why Personal Branding is the Future of Marketing with AJ Vaden, the CEO and Co-Founder of Brand Builders Group
I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphas ... Show More
1h 1m
Sep 2024
380. Marketing Insights with Scott Harkey
<p><span style= "font-size: 12pt; color: rgb(0, 0, 0); font-weight: normal; text-decoration: none; font-family: 'Arial'; font-style: normal; text-decoration-skip-ink: none;"> In this episode, we are bringing you an exclusive interview from our latest Metrix Masterminds event. Bri ... Show More
16m 46s
Aug 2024
Got Business Problems? Just Talk to Your Customers | Ep 747
"At the end of the day, your customers are the people you serve and they have all the information you need to make your product better." In this episode, Alex (@AlexHormozi) explains the importance of a direct line of communication to your customers to improve your sales, marketi ... Show More
6m 39s
Sep 2024
Enhancing Customer Service and Privacy
Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under he ... Show More
34m 10s
Mar 2024
When Scaling Your Start-Up, Don’t Lose What Makes It Special
So, you’ve successfully scaled your start-up and you’re growing into a mature company. What, if anything, should you retain from those early days? Harvard Business School professor Ranjay Gulati says the most successful organizations have one thing in common: a soul. “Soul” goes ... Show More
26m 57s