For an unconventional approach on building your own business, you will love today’s episode as Fiona interviews Marawa Ibrahim - a hula hoop master, author, teacher and business owner of Paradise, a brand for consciously sourced and manufactured activewear and active-centric accessories. Listen as Marawa shares her journey as she started her career in performing to starting her own business creating hula hoops and apparel for people who want to ‘move’. Fiona also asks Marawa for tips on managing brand collaborations, mentorship, hiring staff and dealing with big companies ripping off her original ideas. This episode is perfect for business owners who want to create their own path for business success!

Topics discussed in this episode:

Introduction
Business and Work During The Pandemic [6:15]
How Marawa Started [12:11]
Educational Background [16:48]
Parents’ Support [17:28]
Moving To New York For Work [18:39]
Moving Away From Australia [28:01]
Starting A Business [29:34]
@bruised.zine [37:21]
Brand Collaboration [38:42]
When Big Brands Ripoff Your Ideas
Seeking Advice or Mentorship
On Hiring Other People [53:42]
Marawa’s Own Mantra
Her Own Legacy [57:40]
Connecting With Marawa [1:01:03]

Resources mentioned in this episode:

The Majorettes [3:22]
Paradise [3:38]
The Girl Guide [4:05]
Quality Novelty [9:58]
@bruised.zine [37:29]
Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard [48:47]
Alice Edgeley [49:24]

For a full transcript please visit mydailybusinesscoach.com/podcast/10

I would love to know what you took from this interview. So please send me a DM or tag me on Instagram - at @mydailybusinesscoach.

And if you'd like to connect with Marawa, you can do that via her main website, which is marawa.online.

You can also find her on Instagram just @marawa or hit her off thru email. You can find her email via her main website, marawa.online. You can also find all the shownotes and a full transcript of today's interview over at mydailybusinesscoach.com/podcast/10

As always, if you've enjoyed this episode, I would love it if you could leave a review on iTunes, which really helps this podcast get found by other small business owners, and hopefully they can take away things from it as well.

If you want to get in touch, you can do that at

mydailybusinesscoach.com

or hit me up on Instagram -

@mydailybusinesscoach

Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness

Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Episode 10 Moving an events based busine...