In this episode, we explore how brands target your nose in different ways, and no, it’s not just the food industry who’s doing it.
Jan 2024
#644: You Are Your Niche: How To Stand Out In A Saturated Industry
Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust m ... Show More
24m 46s
Oct 2023
The beauty of messy marketing
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ... Show More
37m 58s
Apr 2024
Nerd Alert: The Sound of Brands
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore why s ... Show More
9m 56s