FIFA's El Tornado with Martin Beverley C...

Georgie Jeffreys of Uber and Kelsey Hodgkin of Special Group, LA join me to share the story behind the amazing "Football is for Food" campaign, featuring Matthew McConaughey and so many others. A brilliant episode. 

How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thank ... Show More

As the Official Podcast Partner of the Effies, we recorded nine short interviews with agencies and clients on awards night, before they even knew which Effie they'd won. We talk with Verizon/Ogilvy, McDonald's/W+K, Molson Coors/DDB, Chili's/Mischief, Favor/Preacher, Dramamine/FCB ... Show More

We're in a major technological revolution where artificial intelligence, gaming, and virtual reality allow us to create and enter totally new spaces and have new experiences there.In these virtual worlds, we can reinvent ourselves, connect with people around the world, or take on ... Show More

We take a look at the companies moving the business of love to the metaverse. Hannah Mullane meets Aurora Townsend, co-founder of the world’s first virtual reality dating app, who tells us about what customers can expect and Hannah heads into the metaverse herself to meet Marc Ch ... Show More

Are virtual online worlds the future of the internet? Facebook's Mark Zuckerberg thinks so. He is among the tech leaders who say we'll increasingly live, socialise, play and shop in the metaverse. Is he right, and what is the metaverse anyway? Ed Butler speaks to venture capitali ... Show More

A new technology is emerging which could change the world as significantly as mobile phones or the Internet. That technology is Virtual Reality. Up to now it’s mainly been used for fun - but things are changing. Adam Shaw investigates how VR could change our lives and revolutioni ... Show More

"Virtual reality" might seem like a new concept, but are we already living inside a virtual world?  How do we balance spending time in these technological worlds versus the "real" world?  Plus, we explore questioning the nature of our own reality, and riff on the idea of creating ... Show More

In this episode, we talk with Sebastien Borget co-founder of The Sandbox; one of the most popular virtual worlds in the Metaverse.These days, virtual worlds are more than just people playing games. Imagine a virtual world with land, assets, buildings, events and fashion you can b ... Show More

My guest today is David Chalmers. David is a professor of philosophy and neuroscience at NYU and the co-director of NYU Centre for Mind, Brain and Consciousness.David just released a new book called "Reality+: Virtual Worlds and the Problems of Philosophy", which we discuss in th ... Show More

Although an episode devoted to "virtual reality" may seem quirky, parochial or quaint: the fact is that the concept of virtual reality runs very deep. Our understanding of reality is via virtual reality: that conjuring of the external physical world that our minds manage to do. I ... Show More

How a business dream can be shattered, or made a reality