logo
episode-header-image
Jan 2018
20m 31s

Small Business Networking for Introverts

MATTHEW POLLARD, INTROVERT, AUTHOR, ENTREPRENEUR, SALES AND MARKETING STRATEGIST
About this episode

Many introverts believe that to be successful in networking, they have to have an outgoing, contagious personality. We see the best networkers as people who always know exactly what to say, whose every word seems miraculously entertaining and insightful.

Today I know better. In fact, I often write about how introverted networkers with a system have a huge advantage.  As an introvert myself, however, I remember how hard it was for me to let go of that belief and trust that the best networkers (like people that seem to be the best at all things) are the people with a great system, which they practice and master.

That’s why it was so important to me, for the first interview of the Introvert’s Edge podcast, to address this misconception and to find the perfect guest to help me do it.

I wrote a list of the people I consider the best networkers in the world. It was important to find not only a great networker, but a fellow introvert, so I googled each of the names on my list, adding the word “introvert.”

Imagine my surprise when I saw that the number one networker on my list, Ivan Misner, was indeed an introvert. In fact, when I typed in “Ivan Misner introvert” into Google, the very first result was a blog post he wrote in February 2009 titled “OMG, I’m an Introvert!?”

So how did introvert Ivan Misner end up founding BNI, the largest, most effective networking group in the world – and why is it perfect for introverts? Discover all this and more in this episode of The Introvert’s Edge.

The Best Networker in the World Shares How to Network for Your Small Business

Introverts often struggle with networking. What do you say to a room full of strangers? How can you best employ networking to actually gain business? Ivan shares the strategies he’s learned over decades of perfecting his networking skills – and helping hundreds of thousands of others do the same.


“A good networker has one mouth and two ears, and uses them both proportionately.” - @IvanMisner
Click To Tweet


Called “the father of modern networking” by CNN, Ivan Misner has decades of experience honing the networking strategies that actually result in productive relationships and business growth. From the most common networking mistakes to avoid, to the simple techniques that work to gain referrals, Ivan’s figured it all out for you – to the tune of over $11 billion a year in closed business for BNI’s members.

The Introvert’s Guide to Networking

Just because introverts may not enjoy small talk and socializing as much as our extroverted counterparts, we’re still uniquely suited to be master networkers. Our listening, analytical, and preparation skills mean we’re perfectly equipped to nurture a network that’s both wide and deep.


“Entrepreneurs worldwide want to do business with people they know, like, and trust.” - @IvanMisner
Click To Tweet


Ivan’s Thoughts on My Sales Process for Introverts

Ivan was kind enough to write a glowing endorsement of my book, The Introvert’s Edge, but while we were on camera, I thought I’d ask him to share his thoughts about the book. Here is what he had to say.

 

Some Questions I Ask:

  • What exactly is BNI, and how does it help small businesses worldwide? (1:01)
  • How do you account for cultural differences in networking? (9:46)
  • You used to believe you were an extrovert; how did you realize that you’re an introvert after all? (13:03)
  • How has your introversion been key to your success in business and in life? (16:28)

In This Episode, You’ll Learn:

  • How and why BNI works across the globe (2:35)
  • My personal connection to BNI and why it means so much to me (4:43)
  • One-on-one networking using the GAINS exchange (6:30)
  • The real key to networking (6:45)
  • The importance of building social capital (8:17)
  • The big mistake everyone makes in networking (8:53)
  • How networking structures and systems apply across the globe (10:17)
  • How Ivan discovered that he’s actually an introvert (13:10)
  • Why BNI is a networking group perfect for introverts (15:21)
  • The distinct problems faced by introverts and extroverts in networking (16:45)
  • The simple secret to being a good networker (17:14)

Resources Mentioned in the Show:

Thanks for taking the time to listen!

The post Small Business Networking for Introverts appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com.

Up next
Jan 2025
Succeeding as an Introverted Public Speaker
The post Succeeding as an Introverted Public Speaker appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com. 
27m 3s
Jan 2025
How to Build a Career You Love as an Introvert
The post How to Build a Career You Love as an Introvert appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com. 
33m 23s
Jan 2025
Why Dyslexia Makes You a Better Salesperson
The post Why Dyslexia Makes You a Better Salesperson appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com. 
20m 12s
Recommended Episodes
May 2024
How Introverted Leaders Succeed in Extroverted Environments with Patience Ogunbona
Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this enriching episode of "Negotiate Anything," host Kwame Christian is joined by Patience Ogunbona, an expert in helping introverted women thrive in an extroverted ... Show More
27m 15s
Jun 2021
The Introvert Entrepreneur by Beth L. Buelow | Episode 1 |
<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank You!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p> </p> <p><strong>Summary of the B ... Show More
59m 48s
Jun 2021
The Introvert Entrepreneur by Beth L. Buelow | Episode 4 |
<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank You!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p> </p> <p><strong>Summary of the B ... Show More
1 h
Jun 2021
The Introvert Entrepreneur by Beth L. Buelow | Episode 3 |
<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank You!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p> </p> <p><strong>Summary of the B ... Show More
1 h
Jun 2021
The Introvert Entrepreneur by Beth L. Buelow | Episode 5 |
<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank You!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p> </p> <p><strong>Summary of the B ... Show More
59m 4s
Jun 2021
The Introvert Entrepreneur by Beth L. Buelow | Episode 2 |
<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank You!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p> </p> <p><strong>Summary of the B ... Show More
1 h
Jun 2021
The Introvert Entrepreneur by Beth L. Buelow | Episode 6 |
<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank You!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p> </p> <p><strong>Summary of the B ... Show More
1h 1m
Jun 2021
The Introvert Entrepreneur by Beth L. Buelow | The Last Episode |
<p><span style="font-weight: 400;">Please support our Podcast by clicking the link below. Thank You!</span></p> <p><a href="https://anchor.fm/theaudiobookspodcast/support"><strong>https://anchor.fm/theaudiobookspodcast/support</strong></a></p> <p> </p> <p><strong>Summary of the B ... Show More
1h 1m
Mar 2024
Harnessing Introvert Power in Negotiations with Beth Buelow
Struggling to negotiate as an introvert? Today you'll discover the pros and cons of negotiating as an introvert and how extroverts can improve their interactions with their introverted colleagues with Beth Buelow, host of the Introvert Entrepreneur. Beth's Website https://bethbue ... Show More
43m 54s
Jan 2025
10 Things Extroverts Want You To Know
Here are a few things extroverts want you to know about them! There has been a lot of buzz about extroverts vs introverts. However, when it comes to personality types, the biggest difference between introverts and extroverts is how they gain energy. -- Access WG+ episodes availab ... Show More
6m 45s