Tommie Powers is a legend in digital paid advertising. He's consulted on $100+ million in ad spend, including $30 million on YouTube ads alone.
So when Tommie talks about paid YouTube ad strategies, we listen.
In a recent interview on the Foundr podcast, Tommie talked with us about everything from diversifying ad spend to crafting a powerful message to ... Show More
Yesterday
682: From $2M in Debt to a $250M Gum Company | Pur Gum
Jay Klein lost $2 million on a gum nobody wanted. He sold the remaining stock to a pig feed company for $13,000 - then used every cent of it to launch Pur. Sixteen years later, Pur is the fastest-growing gum in North America, the #1 selling gum on Amazon, sells in over 50 countri ... Show More
58m 57s
Jul 8
681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month
Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a clinical practice. When the idea hit her, it was so obvious she couldn't believe ... Show More
33m 35s
Jul 6
680: (Solo) The Thing Nobody Tells You About Building a Business Alone
After interviewing over 700 founders, including more than 100 billionaires, I kept noticing something that never made it onto the podcast. When the recording stopped and I asked privately how they were really doing, so many described the same thing. The weight of carrying somethi ... Show More
12m 13s
May 2024
Why you're doing YouTube Ads wrong with Tom Breeze
Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads ... Show More
1h 1m
Jun 2024
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable
<p>Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are prob ... Show More
30m 3s
Aug 2023
Part 6: Run Paid Ads | $100M Leads Book
“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achie ... Show More
50m 50s
Mar 2022
Podcasting: Lessons From 30 Million Downloads
<p>Want to know the strategy behind the top-rated Social Media Marketing podcast? Want to find out how to plan, produce, and run your own show? The founder of Social Media Examiner, Michael Stelzner, will share lessons learned from producing a top business podcast, interviewed by ... Show More
41m 38s
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mar ... Show More
43m 58s
<p>Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong> ... Show More
