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Jun 2021
32m 33s

Better News: Killing Zombies On Your Sub...

AllJournalismPod LLC
About this episode
The Arizona Republic had a zombie problem. We're not talking about the brain-eating variety of zombies. Instead, the Republic had too many digital subscribers that weren't actively engaged with the newspaper's content. These "zombies" were also most likely to cancel their subscriptions, creating a retention problem.  In 2019-20, the Republic launched a cam ... Show More
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