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Jun 2021
19m 17s

UES 698: Become The Hero Of Your Own Lif...

KELLY ROACH
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1149. Legal Up: Protecting Your Brand Before You Think You Need To with Berkley Sweetapple
If you've ever told yourself "I'm too small to worry about trademarks," this episode is the wake-up call. Kelly sits down with trademark and IP attorney Berkeley Sweetapple — the rare lawyer who makes legal genuinely fun — to break down why protecting your brand isn't a someday p ... Show More
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Jun 8
1148. How to Turn One Book Into a Forever Marketing Flywheel
Most authors treat the book launch as the finish line, instead of the starting one. As we celebrate The Miracle Hour landing on the USA Today bestsellers list, this episode breaks down exactly how she's continuing to monetize the book and use it to grow the business (and why a bo ... Show More
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Jun 5
1147. What Italy Taught Me About Building a Business That Doesn't Run You
For the first time since starting her business in 2012, Kelly went fully off social media: no apps, no posting in real time, no messaging, for two straight weeks while traveling through Italy with her family. This episode is the story of what happened while she was gone, and why ... Show More
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