Hustle, Struggle, Figure it Out: Jessica...

Vocal and outgoing, sure to state her opinions even if her own family disagrees, Jessica Alba is not one to shy away from difficult conversations. The confidence and drive that made Jessica, a self-described feminist, a success in the tough-as-nails entertainment industry has served her many times over, notably in her foray as entrepreneur and founder of The Honest Company.

Largely forgetting the allergies and health problems she’d encountered as a child, Jessica was reminded of them firsthand when she experienced an allergic reaction to detergent during her first pregnancy. A personal goal turned into a global mission as she sought to make green, ethical cleaning and personal care products accessible to a wider audience. Now in its ninth year, the success of The Honest Company reflects Jessica’s beliefs that flexibility and persistence are the winning combination to achieving your goals.

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