How I Built This with Guy Raz

Advice Line with Kenneth Cole

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

Advice Line with Susan Griffin-Black of EO Products

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

Advice Line with Shazi Visram of Happy Family Organics

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

Advice Line with Christina Tosi of Milk Bar

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

Advice Line with Tim Ferriss (August 2025)

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Advice Line with Jeffrey Hollender of Seventh Generation

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Advice Line with Sarah LaFleur of M.M. LaFleur

NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company

Advice Line: New Offerings, Bigger Markets

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

Advice Line with Jonah Peretti of Buzzfeed

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Advice Line with David Neeleman of JetBlue

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Advice Line with Eric Ryan of Method returns

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

Advice Line with Chieh Huang of Boxed

iRobot: Colin Angle. How The Roomba Became a Household Icon

Advice Line with Steve Ells of Chipotle

Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

Advice Line: What’s Your Value?

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Advice Line with Hernan Lopez of Wondery

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Advice Line with Miguel McKelvey of WeWork

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

Advice Line with Alexa Hirschfeld of Paperless Post

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

Advice Line with Pete Maldonado and Rashid Ali of Chomps

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Advice Line with Julia Hartz of Eventbrite

Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant

Advice Line with Jon Stein of Betterment

HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

Advice Line with Serial Entrepreneur Mark Cuban

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon