How I Built This with Guy Raz

Advice Line with Tara Bosch of SmartSweets

Alamo Drafthouse Cinema: Tim and Karrie League (2023)

Advice Line with Nick Green of Thrive Market

10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

Advice Line with Danny Meyer of Shake Shack

Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush

Advice Line with Michelle Wahler of Beyond Yoga

Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission

Advice Line with Kip Tindell of The Container Store

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

Advice Line with Ben Goodwin of Olipop

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Advice Line with Daymond John of FUBU

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Advice Line with Carlton Calvin of Razor

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

Advice Line: "Strategy Sessions"

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

Advice Line with Chris Riccobono of UNTUCKit

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.

Advice Line with Curt Richardson of OtterBox

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

Advice Line with Kenneth Cole

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

Advice Line with Susan Griffin-Black of EO Products

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

Advice Line with Shazi Visram of Happy Family Organics

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

Advice Line with Christina Tosi of Milk Bar

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

Advice Line with Tim Ferriss (August 2025)

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Advice Line with Jeffrey Hollender of Seventh Generation

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Advice Line with Sarah LaFleur of M.M. LaFleur

NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company

Advice Line: New Offerings, Bigger Markets

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

Advice Line with Jonah Peretti of Buzzfeed

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Advice Line with David Neeleman of JetBlue

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.