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MarTech Podcast ™ // Marketing + Technology = Business Growt...

by I Hear Everything

2466 EPISODES

Jun 2022

Latest Episode

Should companies focus on building their own intelligence layer?

I Hear Everything

All Episodes

Should companies focus on building their own intelligence layer?

I Hear Everything

One AI capability marketers are consistently overestimating today

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Operationalizing Marketing as AI-tooling evolves

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Is AI more like a tool or an operating system?

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One piece of marketing technology you think most teams could stop paying for tomorrow

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One metric acquirers scrutinize that most marketers completely overlook

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Changes to how you'll spend a marketing budget

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By 2028 the AI tools developers could cost more than the developers themselves?

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Why Your Data Isn't Changing Your Business Decisions

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The marketing workflow that will disappear completely over the next 3 years

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What parenting can teach you about leading marketing teams

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The mistake almost every conference speaker makes

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Let AI agents use your platform or force marketers into your UI?

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One AI tool every marketer should be experimenting with right now

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How to launch AI-Native Marketing Campaigns

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Will CTV merge fully with digital advertising?

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How to move marketing budget into CTV

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Will AI create more video ads or better video ads?

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The biggest misconception marketers still have about CTV

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Which live sport is still the most valuable advertising property in America?

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How CTV Became Performance Marketing’s Next Channel

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What's more important in the AI era: trust, traffic, or personalization?

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If you could delete one category from the MarTech stack tomorrow, what would it be?

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What's one thing marketers still believe about websites that won't be true three years from now?

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What's the scariest part of putting your revenue at risk?

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Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys

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The most human skill that becomes more valuable as AI gets better

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Are we heading toward a future where brands matter less or more?

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One thing marketers should stop doing immediately

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Ban this phrase from every AI marketing keynote

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Stop obsessing over this marketing metric

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Why great marketing is like baking Cookies

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The most slept-on product from Adobe that people should be using

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This marketing job became more valuable thanks to AI

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The most overrated use of AI right now

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What does an SVP of a global company do on a daily basis?

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Defining simply what Adobe does

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Adobe SVP's take on Marketing Enterprise AI

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Biggest mistake made while scaling Thrillist

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One LinkedIn “best practice” that’s actually a waste of time

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Putting links in your LinkedIn posts kills your reach?

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Biggest lesson learned scaling Thrillist

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Should you boost your best-performing LinkedIn posts with paid?

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Waking Up Your Professional Network

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One AI tool you absolutely can't do without

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A lesson from operating nuclear submarines

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The first SaaS platform to eliminate

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One thing marketers are overcomplicating

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The Scope of AI Disruption

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What’s the question every board asks that most marketers aren’t ready for?

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