Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, ... Show More
Yesterday
Should companies focus on building their own intelligence layer?
Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts avoid training data leakage, wh ... Show More
6m 2s
Sep 1
One AI capability marketers are consistently overestimating today
Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-shelf AI tools business-specific context, setting operational c ... Show More
4m 1s
Aug 31
Operationalizing Marketing as AI-tooling evolves
Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundation instead. He breaks down recursive learning loops built on goal, context, measure, and levers, plus signal-ba ... Show More
33m 10s
Nov 2024
Transforming Business with AI and Automation with Brandon White
Host John Golden sits down with Brandon White, CEO of Third Brain, to discuss the evolving role of technology in entrepreneurship. From clean data to scalable automation, discover actionable strategies to grow your business, reduce inefficiencies, and differentiate yourself in to ... Show More
21m 16s
Jun 2022
Create a Framework For Sales Success, With AJ Bruno
🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More
1h 1m
Jan 2025
First Time Founders with Ed Elson – How This German Founder Built The Nation’s Most Valuable Startup
Ed speaks with Alex Rinke, co-founder and co-CEO of Celonis, a process mining and intelligence company. They discuss how his management style evolved as the company scaled, the challenges facing Europe’s startup scene, and his advice for founders navigating the fundraising proces ... Show More
55m 35s