A Change of Brand

Branding in the Age of AI with Teemu Suviala

Herman Miller with Garrett Corcoran

Humane World for Animals with Bethany Lesko

New York City FC with Milo Kowalski and Justin Au

PayPal with Andrea Trabucco-Campos

Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice

Pepsi with Mauro Porcini

EA Sports FC with Nils Leonard

Twitter vs. X with Armin Vit & Jason Cieslak

Reddit with Natasha Jen

RISE with Gavin Hurrell

Are Script Logos Dead? with James Bowie & James Edmondson

U.S. Army with Matt Egan and Jason Miller

LG with David Stevens and Tom Carey

Formula 1 with Mike Reed

Glassdoor with Deanna German

Minecraft with Harry Elonen

Nokia with Lee Coomber

Bolt with Arthur Foliard

Baskin-Robbins with Ryan Brazelton

Going with Eric Ng and Andie Wexler

City of Florence with BT Harman

Visa with Rob Duncan

Kraft Mac & Cheese with Terry Sieting

Zapier with Michael Jeter

Instacart with Daniel Renda & Kevin Byrd

Bonus: Naming Wins and Fails with Rob Meyerson

Bugatti with Juan Barrios and Linda Marquardt

Sprite with Chris Garvey

M&Ms with Kristie Malivindi

PBS with Bogdan Geana

Why Sports Rebrands Are So Hard with Jon Contino

US Open with Sagi Haviv

CVS Health with Howard Belk

London 2012 Olympics with Sairah Ashman

Maker's Mark with Jared Britton

Uber with Amanda Munilla

Bonus: Best and Worst Brand Launches with Armin Vit

Sweetgreen with Tom Wilder and Sanuk Kim

Carnegie Hall with Jennifer Kinon

Tripadvisor with Matt Van Leeuwen

Kia with Michael Keller

Spindrift with Colony

Pearl Milling Opinion

Starbucks with Connie Birdsall

Fiverr with James Greenfield

Mastercard with Michael Bierut

Southwest with Rodney Abbot

Season 2 Sneak Peak

Burger King with Lisa Smith