The GTMnow Podcast

How AI Killed the Discovery Call | Sam Senior, Founder & CEO of TestBox

VC: Your First VC Meeting Will Be Agent-to-Agent | Auren Hoffman (Flex Capital)

How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

VC: Investing at Inception in the Age of AI Agents | Ed Sim (Founder & GP, Boldstart)

How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience

Bonus Episode: GTMfund Hires a New Partner!

Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps

What Wins When Anyone Can Build Anything with Brett Queener, Partner at Bonfire Ventures

AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)

GTM: Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee

VC: 116 Quarters on Quota and What Every Sales Leader Should Be Tracking, with Bill Binch, Operating Partner at Battery Ventures

GTM: BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee

GTM: The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI, with Co-Founder Emir Atli

VC: How VCs Evaluate Technical Founders (TAM, Moats & Diligence), with Amanda Robson, Founder and GP of Modern Technical Fund

GTM: How Intercom Built the Highest-Performing AI Agent on the Market Using Outcome-Based Pricing with Archana Agrawal, President at Intercom

GTM: Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley, Former CEO and Co-Author of Unlikely Entrepreneurs

GTM: Why AI Is Killing Your Outbound and Making In-Person GTM Inevitable, with Healey Cypher, CEO at BoomPop

GTM: Why Most Go-To-Market Motions Collapse at Scale, with Jeanne DeWitt Grosser, COO at Vercel

VC 3: Investing Philosophy for 2026: What Founders Should Know

GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali

GTM 173: The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs

Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

GTM 171: How to Build a Partner Ecosystem That Sells for You | Brian Weinberger

MOMENT: How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)

VC 1: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton

GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook

GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker

GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant

MOMENT: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams

GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton

GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood

GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson

GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He

GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth

GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case

GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal

GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

GTM 155: How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman

MOMENT: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)

GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)

GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat

GTM 149: How to Scale International Sales Teams with Rick Kelley