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Chapter 8: Tell Your Full Story

More from "Everything You Need to Know from Claude Hopkins' Scientific Advertising" album

Chapter 11: Information

Chapter 1: How Advertising Laws Are Established

Chapter 12: Strategy

Chapter 13: Use of Samples

Chapter 2: Just Salesmanship

Chapter 14: Getting Distribution

Chapter 3: Offer Service

Chapter 4: Mail Order Advertising (What It Teaches)

Chapter 15: Test Campaigns

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