Sabah el kheir! In this week's episode, I’m sitting down with fashion designer Jessy Abi Nader to talk about what it really takes to make it in fashion.Jessy takes us through her journey from studying mathematics while always knowing fashion was what she wanted to pursue, to spending more than a decade at Zuhair Murad, where she became Head of Designer, working across couture, bridal, and ready-to-wear. She later joined Elie Saab as Assistant Creative Director, working closely with Mr. Saab and deepening her understanding of couture craftsmanship, precision, and storytelling through fashion.We talk about the glamour of fashion, but also everything that happens behind the scenes: the pressure of fashion shows, the long hours, the challenges of building a brand from the ground up, finding your own identity as a designer, and staying true to your creative vision while navigating the business side of the industry.Jessy also opens up about building her own couture house and bringing her first collection to life. So, if you’ve ever wondered what really happens behind the glamour of couture, this one’s for you.